Everyone loves successful search engine optimization, because you can get lots of traffic…and…it’s free! The problem is, that no one really knows how Google decides where to rank your site and when it will show up. Any expert that tells you that they know exactly how Google’s ranking works and/or guarantees that you’ll get into the top spots (for a fee, of course), is being less than truthful. Even so, there are proven techniques that you can employ to get your site into the top of the listings. We believe in being very transparent about what we're doing and why we're doing it, so we'll show you exactly what we're doing, and why it helps to skyrocket you right to the top!
Business owners have big challenges when it comes to search engine optimization:
Search engine optimization provides the best return on investment of any online marketing technique. Visitors brought to the web site through organic search engine listings deliver the highest conversion rates of any online marketing method.
Search engine optimization offers unique benefits, including:
Your SEO campaign will involve modifications to your site's HTML code and it's visible text.
Our full Search Engine Optimization Campaign includes the Web Site Analysis and Keyword Research reports as part of the package, plus optimized HTML source code components and monthly maintenance and tracking. Call or email for a custom quote for your site.
What SEO Can Do For Your Business
The famous movie line says, “If you build it, they will come.” Unfortunately, it’s not that simple when it comes to traffic to your website. That’s where SEO or search engine optimization comes in. Since search engines are one of the primary ways in which Internet users can find your website, it can be vital to the success of your business that you rank highly in search engine results. Most businesses want to rank high on page one of a search engine results page (SERP). So, the important questions to ask are; how do you rank and what keywords to rank for?
Why SEO is right for your business:
* creates visibility in search engines and social media
* increases brand awareness
* helps build return visits and loyalty
* provides key market information: demand, competition, opportunities
* helps distinguish your business from your competitors
* presents your business in the best possible light
* creates value for your business: new leads, conversions, readers, friends
* provides a quick way for potential customers to find out essential information about your business, products and services
* creates a fast way for your target market to contact you
* can provide long term traffic
How it works:
SEO takes into consideration how search engines find, index and rank web pages. Only a handful of engineers at Google and Microsoft actually know the algorithms that produce search engine results. However, by studying, testing and retesting, we have developed a structured approach to SEO that looks at the technical and non-technical factors of successful commercial websites. The following is a non-exhaustive list of factors that SEO should consider:
* audit of your website to determine any obstacles to search engine indexing
* link building - acquiring links to your website from other websites
* keyword and competition research based on your company’s niche
* link analysis of your competition
* visibility in social media sites such as Facebook and Twitter
* content optimization to include keywords
* keyword placement in website coding
* PPC - pay per click campaign such as Google Adwords to determine keyword relevance
* viral content or campaign
* website design
* traffic measurement
Where do I start: SEO Audit
Without any doubt, the best place to start is to evaluate the opportunities for your business online. Is there demand for your product and service? What is the level of competition online in my niche? Can I get a return on my investment (ROI) within a reasonable time frame? A good SEO Audit will answer these questions and provide you with a business case for investing (or not) in an online marketing strategy. An SEO Audit will also give you a strategies and tactics to reach your marketing objectives.
What does SEO cost?
How much you pay for SEO is really up to you based on your marketing strategy and the level of competition in your niche. High level SEO consultations are usually free and can be custom tailored depending on your website’s needs. Some factors to consider are:
* current advertising budget and it’s success
* your marketing strategy
* level of competition online in your market and geographic market
* your website complexity and number of pages
* whether you want a one-time audit of your site and improvement or if you would also like ongoing maintenance
What we often tell our clients is that SEO should be considered as part of your marketing strategy.
Buyer Beware:
We’ve all received the emails that promise search engine ranking nirvana faster. The general rule applies: if it’s too good to be true, then it’s too good to be true. Companies promising to make your website number one in Google in a few short months can endanger your business.
Employing ‘fast and easy’ tactics that may result in your website disappearing from search engine pages is not worth saving a few dollars on cheap, ineffective, and possibly risky SEO. SEO vendors should focus on optimization and promotion tactics that have lasting value, sustaining targeted traffic over time, and not on outsmarting search engine engineers. You won't win that battle!
We use proven techniques to overcome each of these barriers. Call us today to let us build a customized search engine optimization (SEO) solution for your business.
|
Google Page Rank Simplified