Search Engine Ranking Factors are based on the new algorithm statistics and chart from Googles new criteria.

Our efforts will take the maximum compliance approach to reach our clients goal of top search engine rankings.

The chart below explains the latest 2011 Google algorithms.

Source of report from our friends at SEOmoz

Social Weight

Multiple search engines have begun trying to gauge the relative influence or authority of Facebook and Twitter users, and the report suggests: “These changes could lead to likes becoming as important as links in the algorithms.”

Mobile Search

Mobile search was rapidly on the rise in 2010. Google Instant, which rolled out to iPhones and Android devices. There are other factors pushing mobile search as well, like the increasing accuracy and sophistication of Google Goggles. Lots of things are going mobile: search, apps, and video.

Video

Rapidly advancing technology (like YouTube’s auto-captioning system) and new tools for content creators (like video sitemaps) are helping search engines understand and rank video.

Site Speed

Last year, 2010, was the year Google officially started making the speed of a website an important ranking factor. This impacts video marketers in a huge way, as video can definitely slow down a website’s performance, depending on how much of it there is and how it’s implemented.

2011 Search Trends & Predictions For Search Engine Ranking Factors

What About Content Farms?

Are there such things as video content farms? If so, this might be a bad year for those sites, as Google seems more determined than ever to fight the lower quality websites that crowd the results.

Reviews & Search Engine Ranking Factors

In the area of local search, user reviews and ratings are going to have an increasing impact on the results. And video, like most content variables these days, is rated, ranked, and reviewed by users in higher numbers every day.

Search Market Growth

One of the more predictions on the list is this:

“The search market will grow dramatically as Internet penetration grows in Africa, Asia, Middle East and Latin and South America.”

Think about that. Even if it’s not in 2011, it’s coming. Beyond all the staggering statistics regarding search engine ranking factors volume lies the fact that there are still gigantic portions of the world that are only just now coming into the Internet age. And many of those cultures are wildly different from yours and mine. If you think search is going to change once these areas embrace it… just wait until you see what happens to video.

Summary

What a great snapshot of the major milestones and shifts in the search engine world over the past year. The predicted trends for 2011 are all reasonable and probably accurate. What were you doing a year ago to help your videos get found on search engines, that you’re not doing anymore? What are you doing now that you won’t be doing a year from now for search engine ranking factors?

Source: Bruce Clay's 2011 SEO Report